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Motivation
Currently, the primary driving force behind the green transition is the immediate profit it can generate. However, the urgent necessity of this transition is increasingly underscored by rapidly changing climates and more frequent weather-related disasters, which remind us that if we wish to ensure a comparable quality of life for future generations and our own, significant changes are essential. Most political decision-makers worldwide tend to pursue short-term interests that can yield results within their typical four-year mandates, and they are often influenced by lobbyists who advocate only for projects that deliver high short-term profits to a narrow group of people. Consequently, the only way to ensure the long-term sustainability of human life on our planet appears to be through the broad inclusion of people in green transition projects, even if the benefits to each individual are minimal, as well as through widespread awareness-raising. Short-term and direct benefits from the green transition need to be as widely distributed as possible, rather than being left solely to large capital interests that seek only significant and profitable projects. The green transition can only succeed if it raises awareness and includes the majority of the population, which will in turn compel political action. If we leave the green transition solely to politicians and capital interests, both the green transition and the long-term future of humanity are doomed to fail.
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